Photo by Nathan Kraxberger
The fashion and style blogosphere was abuzz today with news of the Oscar de la Renta 2013 Bridal collection. In launching his latest bridal collection, Oscar did something fresh, cutting edge, and in my humble opinion, totally brilliant. The runway show (including the backstage prep) was “live pinned” on Pinterest. There is so much momentum with Pinterest right now, this was a really smart decision to get his latest collection out there to the people most interested in seeing it, right away – and ensure its getting shared – A LOT. Live-pinning, take note – you’re going to be seeing a lot more of it, I predict.
Now, back to the fashion – I loved seeing the runway images so quickly – especially since everything was so absolutely breathtaking, but I think my favorite part of the live-pinning was seeing behind-the-scenes and getting up-close shots of the details. I mean, let’s face it – Oscar does stunning details like no one else.
There were a lot of baby blue accents in the collection – an idea I adore. With Oscar’s designs you can take the “something blue” and wear it loud and proud during the wedding. And the perfect little sophisticated buns? I think we know how into this look I am at the moment.
Meagan Cignoli, Megan Cignoli, Rachel Scroggins, Nathan Krazberger
The flower selection was perfection – made me think about what I might want in my bouquet someday – these blooms are so fresh and springy.
Nathan Kraxberger, Meagan Cignoli, Nathan Kraxberger
The detail shots of the dresses are my awesome! I love that I can get a close up look, almost like I was really there – its usually not possible to get a full idea of the dress from just the runway shot – these give me goosebumps! The tulle, the beading, the lace, the feathers…be still my heart!
Nathan Kraxberger, Meagan Cignoli, Rachel Scroggins, Rachel Scroggins, Rachel Scroggins
And let us not forget – the baubles, the sparkly things, the beading and the jewels. Yes, please!
Meagan Cignoli, Meagan Cignoli, Rachel Scroggins, Rachel Scroggins
Thanks to Oscar’s genius social media team, now I am spoiled and am going to want to see boards like this from all my favorite designers – behind the scenes, up close and personal, live-Pinning! For shots of the stunning dresses from the collection, in all their glory, click here!
What do you think about the whole live-Pinning idea?